Calculate your email marketing return on investment (ROI)

1  What pricing plan will you select?


1  Number of database contacts



2  Monthly send volume
The total number of emails sent per month.


3  Open rate
 
Percentage of recipients who opened your email. On average, Paubox Marketing customers see a 40% open rate. The industry standard is 21%.


4  Click through rate
 
Percentage of recipients who clicked on the links in your emails. On average, Paubox Marketing customers see a 5% click-through rate. The industry standard is 2%.


5  Conversion rate
 
Percentage of recipients who convert (sign up, purchase, etc.) after receiving your emails.


6  Net conversion value
The average dollar value to your organization for every person who signs up for your email offer. Examples: newsletter conversion = $15, patient visit = $300, new patient acquisition = $10,000.


7  Annual cost of Paubox Marketing
Your price based on the number of contacts you have is


Speak with a Paubox representative to get a custom quote for contacts.


8  Monthly cost of Paubox Marketing



8 Personalize the emails with PHI?



McKinsey Reasearch: Companies that excel at personalization generate 40% more revenue from marketing activites.


 Total response per year
   
   

   Total opens


   Total clicks


   Expected conversion



 Financial impact per year
   

   Total cost


   Total revenue


   

   Your ROI:





 Financial comparison (revenue versus cost)